Sadat, a music connoisseur, whose foundation - Maliza Umaskini – is nurturing music talents like the fast rising Gospel singer, Papa Dennis, is of the opinion that MCSK is not solely to blame for artistes empty wallets. In fact, he says that MCSK only takes 10% of the blame and the other should be on the media (radio, DJs and TV). Arguing that since radios, TV stations and deejays aren't playing enough Kenyan music, the payment the artists receive will forever be peanuts since MCSK pay per airplay given.
"It can't be that our media outlets are playing 80% foreign content and giving Kenyan music only 20%. That way, artistes shall forever be paupers and will be at loggerheads with MCSK for low royalties", Sadat chimes in. He adds, "If you go to Nigeria or SA, 90% of the content you'll hear on radio and see on TV is purely local. And only a paltry 10% is given to foreign content. Why can't Kenyan radio and TV deejays emulate that?" Sadat adds that the only way that the industry can grow is first, by appreciating what truly ours. He concludes his remarks to blame the media for not supporting them instead of blaming MCSK.
via Ghafla
EmoticonEmoticon